About Us

Private Label Products for Your Own Brand

Private label - or white label - refers to products from one manufacturer that are marketed under the private label (own brand) of another company. As a complement to their own products, as a sales product for assortment expansion, for opening up new markets, as a give-away (promotional gift) for customers or at events.

CLEANCOMPANY – Your Manufacturer for High-Quality Cleaning and Care Products with a Concept.

Based on existing products, for individual new developments, including production and handling. From recipe development, production, filling, packaging to storage and delivery, we, as a full-service partner, handle all processes for our private label customers. All existing products of our own brands are also available as private label versions.

Here in our Private Label Online Shop, you will find high-quality and 1000-times proven cleaning and care products developed and produced by us in Germany - Made in Germany.

Premium products, which were developed for professionals in car care and vehicle detailing, body and paint shops, and the automotive industry, and have been successfully used by our customers in the market for years with high satisfaction.

Ideal for small quantities: The minimum order quantity (MOQ) is low at 100 pieces (smaller quantities or combinations [e.g. 50 + 50] are not possible for economic reasons), a maximum of 1,000 pieces can be ordered in our online shop.

Customization: For all products, you can choose the size (e.g., 100 ml or 500 ml), the bottle color (semi-transparent or white), and the closure or spray head.

Easy label design: Directly online in our comfortable editor with many functions or with AI image generators - including label preview on your desired product uniquely as a 3D model - highly magnifiable with 360° view: complete all-round view from top to bottom and 360 degrees horizontally. Alternatively, a pre-designed label can be imported.

All important information, including detailed instructions and legal framework conditions, can be found in the section Instructions & Information.

Frequently Asked Questions - Simply select a topic:

What is Private Label / White Label?

Products from a manufacturer are sold as private label – or white label – products.
designated as those sold under the trademark (private label) of another party
The company will be launched on the market.

Can I order fewer than 100 pieces?

No, the minimum order quantity is 100 units per product. For example, 100 units of car shampoo, 100 units of wheel cleaner, etc. Economical production is not possible with quantities below 100 units per product , due in part to fixed costs for machine setup and changeover times. Therefore, for example, combining 50 units of car shampoo and 50 units of wheel cleaner to reach the minimum order quantity of 100 units is not possible.

Can I get a sample of each product to try?

Yes. Product samples are possible – how it works is explained on our information page about samples. 👇

Interested in car care product samples?

How long does production take, including shipping?

We typically deliver your individual private label product within:
🔹 Germany : 14 working days

Once your order has been shipped, you will receive an email with a tracking link.

Do you also deliver abroad / within Europe?

Due to EU regulations on country-specific labels and safety data sheets, shipping is currently only possible to Germany and Austria.

Delivery to Switzerland is unfortunately not possible because it does not belong to the EU and different legal requirements apply there.


More information:

According to Article 17, Paragraph 2 of the CLP Regulation, the label shall be written in the official language(s) of the Member State(s) where the substance or mixture is placed on the market, unless the Member State(s) concerned provide otherwise.

In practice, this means: If you wish to place the product/mixture on the market in another EU Member State (with the exception of Germany and Austria), the product label must also be in the respective national language of that EU Member State. These provisions also apply to the language in the product safety data sheet according to the CLP Regulation.

The use of multiple languages on the labels is also permitted. In this case, however, several legal regulations apply simultaneously. Individual consultation with our experts is essential in this case.

How can I design my own label?

Our online editor is very easy to use and even shows you a 3D preview of the label. Basic knowledge of Paint or PowerPoint is recommended. For best results, we recommend designing on a computer.

You have two options:

1) Design the label directly in the online editor - with 3D preview on the product

  • Video tutorial: LINK
  • Text instructions: LINK

2) Upload a finished print file (PDF, JPG, PNG) to the online editor - with 3D preview of the product.

  • Text instructions: LINK

Can I create an image for the label using AI?

Yes. You can create an image for the front cover using a free image generator (ChatGPT, Gemini, Canvas, etc.) and upload it to the online editor.
We provide you with a prompt as an example – you choose the style, title and other content entirely according to your wishes:

Create an image at 300 dpi, JPG format. Size: 75mm wide and 157mm high.

  • Logo (add an image)
  • Title (e.g., your brand or product title)
  • Subtitles (optional)
  • Graphics and style (e.g., a graphic of a car in a 60s style)
  • Below (recommended quantity of contents, e.g. 500 ml)

Is my label okay?

Don't worry. You can complete your order, and we'll check every label you've designed or uploaded in the editor. If anything is missing or doesn't fit, we'll contact you before production begins.

I have no graphic design experience for label design - what should I do?

Our online editor is very easy to use and even shows you a 3D preview of the label. Basic knowledge of Paint or PowerPoint is recommended. For best results, we recommend designing on a computer.

Alternatives:

1️⃣ Create the front page using ChatGPT and upload it as an image.
We provide you with a prompt – you choose the style, title, and other content according to your wishes. You can find examples of the prompt here.

2️⃣ Have the label prepared for printing. For example, by a freelancer, a graphic design studio, or an agency. You can find all the necessary information and templates here .

3️⃣ We'll handle the design for you. Please note: This service incurs additional costs . We do not provide creative services ; you must supply a basic design, as well as a logo, images, graphics, and text. Submit an inquiry

Which file formats can I upload?

The following are allowed:

  • Raster graphics: JPG, PNG (300 dpi resolution)
  • Vector files: PDF, SVG

Detailed information: LINK

What happens to my uploaded print file?

We check every print file you upload. If anything is missing or incorrect, we will contact you. Otherwise, you will receive your product filled and labeled.

Are there legal regulations for cleaning and care products?

Yes. In Germany and the EU, there are legal regulations that must be followed. The products are subject to mandatory registration. It is particularly important that all mandatory information regarding product safety and for poison control centers is included. We have already taken care of these registrations for you and integrated the mandatory information into the label templates – so you don't need to worry about anything.

Product Availability Information

Please note: All products in this online shop that are not displayed or not listed online are currently not available through the online shop.

Our product range in the shop always corresponds to the currently available product selection. If an item is not visible here, it cannot be ordered through the online shop.

Can I also get products not available in the Private Label Shop as private label with my own brand?

Yes. All products from our private labels 👉CLEANEXTREME and 👉CLEANOFANT can generally also be implemented as a private label product with your own brand or label.

If you are interested in a private label product, please send us an inquiry with the desired products and the planned purchase quantities.

Please note the minimum purchase quantities for Private Label Premium, which you can view here: Private Label Premium 👉https://private-label-autopflege.de/ablauf-prozess/

Products available in the Private Label Shop can be implemented with as few as 100 units.

The reason for this is that important prerequisites have already been prepared for these articles, for example:

  • ECHA notifications
  • The legally required PCN notification (Poison Centre Notification) and the creation of the UFI code (Unique Formula Identifier)
  • Safety data sheets, operating instructions, ingredient information for end-users (Annex VII D of the Detergents Regulation) and data sheet for medical professionals (Annex VII C of the Detergents Regulation)
  • Stored print templates for the label
  • Prepared product data for the private label process

If a product you desire is not available in the Private Label Shop, we cannot offer it in small series starting from 100 units.

In these cases, the higher minimum purchase quantities of the Private Label Premium program apply.

Product overview

Private label products for your own brand : high-quality, 1000-fold proven cleaning and care products.